Curriculum Vitae

James Du

April 18, 2024

General Information

University address:	The Department of Sport Management
College of Education, Health, and Human Sciences
Tully 1010
Florida State University
Tallahassee, Florida 32306-4280
Phone: (850)644-1859

E-mail address:	jdu3@fsu.edu

Web site:	https://cehhs.fsu.edu/faculty-and-staff/dr-james-du

Professional Preparation

2017	PhD, Temple University, Fox School of Business, Philadelphia, PA. Major: Business Administration. Sport Management. Supervisor: Dr. Daniel C. Funk. Outstanding PhD Student in B.A. 

2010	M.S., University of New Haven, College of Business, New Haven, CT. Major: Management of Sports Industry. Sport Marketing. Supervisor: Dr. Gil Fried. 

2009	M.Ed., Central China Normal University, School of Kinesiology, China. Major: Social Science in Sport. Sport Economics. Outstanding Graduate Student Award. 

Nondegree Education and Training

2022	Advanced Bayesian Machine Learning, the Department of Computer Science, University of Oxford. 

2017	Bayesian Statistical Modeling, the Department of Human Development and Quantitative Methodology, University of Maryland. 

Professional Experience

2017–present	Assistant Professor (Tenure Track), The Department of Sport Management, Florida State University. 

2016–2017	Visiting Assistant Professor, Sport Management, Florida State University. 

2011–2015	Research and Teaching Assistant, School of Sport, Tourism and Hospitality Management and the Fox School of Business, Temple University. 

2008–2010	Research Assistant, College of Business, University of New Haven. 

Honors, Awards, and Prizes

The 2023 International Journal of Sport Management Outstanding Reviewer Award, International Journal of Sport Management (2024). 
FSU Provost Faculty Travel Grant Award, Florida State University (2023). ($1,000). 
Robert M. Gagné Research Competition Finalist, FSU College of Education (2023). 
SMA Outstanding Professional Research Paper, Sport Marketing Association (2023). 
ACC Innovation Initiative Research Grant Program, Center for Research in Intercollegiate Athletics at UNC, Chapel Hill (2021). ($3,000). 
The Committee on Faculty Research Support (COFRS) Award, FSU Council on Research and Creativity (CRC) (2021). ($20,000). 
Florida Undergraduate Research Conference (FURC) 2021 Keynote Panelist, FSU Center for Undergraduate Research & Academic Engagement (CRE) (2021). 
SMA 2020 Research Grant, Sport Marketing Association (2020). ($1,000). 
ACC Innovation Initiative Research Grant Program, Center for Research in Intercollegiate Athletics at UNC, Chapel Hill (2020). ($2,750). 
The FSU Collaborative Collision Seed Fund COVID-19 Program, FSU Office of Research Development (2020). ($20,000). 
Dean's Circle Research Grant, College of Education, Florida State University (2019). ($10,000). 
Janet B. Parks NASSM Research Grant, North American Society for Sport Management (2019). ($5,000). 
Best Research Project at the 3rd Southern Sport Management Symposium for Doctoral Students, University of South Carolina (2018). 
FSU Provost Faculty Travel Grant, Florida State University (2018). ($1,000). 
Dean's Outstanding Publication Award, The Fox School of Business, Temple University (2017). ($300). 
FSU Provost Faculty Travel Grant, Florida State University (2017). ($1,500). 
The First-Year Assistant Professor Awards (FYAP), Florida State University (2017). ($20,000). 
FSU Provost Faculty Travel Grant, Florida State University (2016). ($1,000). 

Current Membership in Professional Organizations

North American Society for Sport Management 
Sport Marketing Association 

Teaching

Courses Taught

Introduction to Sports Analytics (SPM4703)
Directed Individual Study (SPM4905)
Applied Data Analytics in Sport Management (SPM4705)
Directed Individual Study (SPM5906)
Marketing Sport (SPM 5308)
Seminar in Applied Statistics in Sport Management I (SPM6735)
Special Topics (Applied Sport Analytics) (SPM4931)
Advanced Topics (Applied Sport Analytics) (SPM6932)
Event and Special Projects (SPM4304)
Research in Sport and Recreation (STHM3217)
Sport and Society (STHM1211)

New Course Development

Applied Data Analytics in Sport Management (2019)
Seminar in Applied Statistics in Sport Management Research I (2018)

Curriculum Development

Applied Data Analytics in Sport Management: this new course is aimed to equip students with analytical skills and strategic mentalities to respond to the sport industry's demand for individuals who apply data science to solve business problems and challenges (2019)
Seminar in Applied Statistics in Sport Management I: While a repertoire of applied statistical models is reviewed and discussed, my explicit goal is to help doctoral students understand the research process with a particular focus on the relationship between theory, data, and statistical models (2018)

Doctoral Committee Member

Plummer, H., graduate. (2023). Mental Health Policy in College Athletics: A Legal And Institutional Logics Approach.  [Currently Assistant Professor at North Central College]
Chen, R., graduate. (2022). Neoliberal globalization and mediated sport fandom: A study of Chinese distant fans.  [Currently Assistant Professor at Miami University]
White, K., graduate. (2022). Understanding black collegiate athletes' educational experiences.  [Currently Teaching Faculty at Florida State University]
Xu, Y., graduate. (2022). Exploring the Audiovisual Effects on Sport Viewer Satisfaction Through the Lens of the Psychological Continuum Model.  [Major Professor; Currently Assistant Professor at Stephen F. Austin State University]
Davidson, N., graduate. (2021). Reimagining Barthes' Spectacle of Excess: The Consumption and Production of Modern Professional Wrestling on Reddit.  [Currently Assistant Professor at Tusculum University]
Webster, N., graduate. (2021). Psychological needs and psychological connection to sport objects.  [Currently Clinical Assistant Professor at the University of Michigan School of Kinesiology]
Yazawa, D., graduate. (2021). A new approach to assess perceptions of stadium quality: Revise SPORTSCAPE for functional and experiential perspectives.  [Currently Assistant Professor at Springfield College]
Tweedie, J., graduate. (2021). Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance, and Biased Processing: Coping with Information about Chronic Traumatic Encephalopathy and Professional Football.  [Currently Adjunct Lecturer at Florida State University]
Dai, S., doctoral candidate.  Gaming Femininities: A Qualitative Analysis of The Digital Production of Gendered Identities, Cultural Intermediation, And Performative Attention Economics. 
Floyd, C., doctoral candidate.  [Major Professor]
Gulavani, S. S., doctoral candidate.  Revisionist History: A Machine Learning Approach to Re-Examine the Psychological Continuum Model and Its Derivative Staging Algorithm.  [Major Professor]
Quinney, A., doctoral candidate.  "Building Relationships From Our Past And For Our Future": Community Research As Cultural Revitalization And Reconciliation From Within Métis Communities. 
Wang, Jiaying (Jay), doctoral student.  Logical Telling or Sentiment Evoking: Comparing Sport Consumers' Reactions to Different Message Appeal Strategies. 
Zhang, P., doctoral student.  [Major Professor]

Master's Committee Member

Burke, S., graduate. (2023). NATIONALISIM, NATIONAL IDENTITY, AND ANTI-RUSSIAN RHETORIC: CANADIAN MEDIA COVERAGE OF RUSSIAN HOCKEY PLAYERS IN THE POST-COLD WAR ERA. 
Jeong, Y., graduate. (2023). Profiles Of Sport Commitment And Mental Health Among Non-Student-Athletes. 
Yang, X., graduate. (2023). INVESTIGATING DISTANT SOCCER FANS' PERCEPTIONS OF SPORTS RIVALRY. 
Joo, Y. J., graduate. (2021). Investigate the Changes in the Level Of Depressive Symptoms, Anxiety, and Physical Activity Levels among College Students in the US during the Covid-19 Pandemic. 
Dai, S., graduate. (2020). The Cultural Politics of Dancesport In China: An Analysis of Performative Femininities and Contemporary Cosmopolitanism. 
Velez, J., graduate. (2020). Major League Rugby: A Study of Building Brand Associations. 
Yim, H., graduate. (2020). Sport Participation, Acculturative Stress, And Depression Among International College Students In The United States. 
Pereira, B., graduate. (2018). An athlete's sexuality and its effect on their endorsement effectiveness. 
Sirmons, K., graduate. (2018). Personality in Sport. 
Popple, J. B., student.  Regulating Sports Manipulation: An Analysis of State Laws. 
Oh, S., student.  Psychological and Social Outcomes of Physical Activity among Children, Adolescents, and Adults with Autism Spectrum Disorder (ASD): A systematic review and meta-analysis. 

Guest lecture

Du, J. (2023). Guest lectured at ISM5935 Special Topics in Information and Management Sciences: Analytics for Sport Management and Active Living Promotion. FSU College of Business. 

Du, J. (2017–2019). Guest lectured at SPM6700 Seminar in Sport Management Research: A special topic on measurement identification and validation. 

Du, J. (2017). Guest lectured at SPM6707 Applied Research Practices in Sport Management: A special topic on quantitative research design. 

Research and Original Creative Work

• Consumer behavior research in sports, leisure, and recreation                                                           • Interdisciplinary research between sport management and public health. 

Program of Research and/or Focus of Original Creative Work

My research interest pertains to consumer behavior and marketing intelligence within various sport and recreational settings. Harnessing the power of applied big data analytics and socio-psychological theories, this line of empirical work is aimed to provide evidence-based knowledge to (1) better describe, visualize, explain, and predict sport consumer behavior and psychology; and (2) enable sport organizations to make informed business decisions to utilize an effective mixture of marketing strategies to meet consumers' increasing demand for quality experiences. My research interest also lies in the interdisciplinary studies between sport management and public health, with a particular focus on the actionable role of sport and the derivative sportified technological interventions as a transformative socioeconomic catalyst in affecting individuals' and communities' health and well-being. 

Publications

Refereed Journal Articles

Inoue, Y., Sato, M., Swanson, S., Lock, D., Du, J., & Funk, D. C. (submitted). A Social Identity Approach to Service Consumer Well-being:  Roles of Consumer Identification, Psychological Resources,  and Identity Leadership. Journal of Service Research. Manuscript submitted for publication, 51 pages.

Xiong, L., King, C., Du, J., & Murillo, E. (submitted). Finding brand values that matter to employees. Services Marketing Quarterly. Manuscript submitted for publication, 25 pages.

Du, J., Baker, B. J., Gulavani, S., & James, J. D. (submitted). Lifting the Veil: A Fresh Look at Churn Management for Season Ticket Holders using Machine Learning. European Sport Management Quarterly. Manuscript submitted for publication, 38 pages.

Du, J., Yang, X., Townsend, K. M., Boo, S., Sato, M., & James, J. D. (submitted). When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation of Customer Satisfaction through the Lens of Sport Experience Design. Sport Marketing Quarterly. Manuscript submitted for publication, 40 pages.

Du, J., Mamo, Y. Z., Floyd, C., Karthikeyan, N., & James, J. D. (2024). Machine Learning in Sport Social Media Research: Practical Uses and Opportunities. International Journal of Sport Communication, 17, 97-106. doi:https://doi.org/10.1123/ijsc.2023-0151

Gulavani, S. S., Du, J., & James, J. D. (2024). Transcendence beyond Sport: Examining the Dynamic Power of Sport Human Brand on National Pride. International Journal of Sports Marketing and Sponsorship, 25, 142-160. doi:DOI 10.1108/IJSMS-05-2023-0098

Popp, N., Du, J., Shapiro, S., & Simmons, J. (2024). Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases. International Journal of Sport Communication, 17, 17-31. doi:https://doi.org/10.1123/ijsc.2023-0155

Kim, A. C. H., Du, J., & Eime, R. (2023). Editorial: Sport and Psychosocial Health/Well-being after the COVID-19 Lockdown (Volume II). Frontier in Sports and Active Living, Sec. Sports Management, Marketing, and Economics, 5. doi:doi: 10.3389/fspor.2023.1256235

Gulavani, S. S., Henry, T. E., Floyd, C., Du, J., Pifer, N. D., & Su, Y. (2023). Putting Athletes First: An Empirical Examination of the Hedonic Well-being of College Student-athletes in Response to NIL. Journal of Issues in Intercollegiate Athletics, 16, 266-289. doi:https://scholarcommons.sc.edu/jiia/vol16/iss1/17

Hyun, M., Jones, G. J., Jee, F., Jordan, J. S., Du, J., & Lee, Y. H. (2023). Revisiting the Uncertainty of Outcome Hypothesis and the Loss Aversion Hypothesis in the National Basketball  Association: Adding a Predicted Game Quality Perspective. Journal of Sports Economics, 24, 1076-1096. doi:https://doi.org/10.1177/15270025231197427

Kim, A. C. H., Du, J., & Andrew, D. P. S. (2023). Social Media Consumption and Depressive Symptoms During the COVID-19 Lockdown: The Mediating Effect of Physical Activity. Frontiers in Psychiatry, section Public Mental Health, 14, 1120230. doi:doi: 10.3389/fpsyt.2023.1120230

Yim, H., Kim, A. C. H., Du, J., & James, J. D. (2023). Sport Participation, Acculturative Stress, and Depressive Symptoms among International College Students in the United States. Frontiers in Psychiatry, section Public Mental Health. Retrieved from DOI: 10.3389/fpsyt.2023.1104325

Xue, H., Du, J., Pizzo, A. D., Baker, B. J., Henry, T. E., Yan, G., & Watanabe, N. M. (2023). The Dynamics of Esports Crowdfunding Campaign Success:  A Social Exchange Perspective. International Entrepreneurship and Management Journal. Retrieved from https://doi.org/10.1007/s11365-023-00850-9

Kim, A., Du, J., & James, J. D. (2022). A Social Epidemiological Perspective on Local Tennis League Participation: A Multigroup Moderated-Mediation Structural Analysis using PLS-SEM. International Journal of Sports Marketing and Sponsorship, 23, 437-461. doi:https://doi.org/10.1108/IJSMS-02-2021-0046

Kim, A., Du, J., & Andrew, D. (2022). Changes in Physical Activity and Depressive Symptoms During COVID-19-Related Lockdown: U.S. Adult Age Groups. Frontiers in Psychology, 34. doi:https://doi.org/10.3389/fpsyg.2022.769930

Yazawa, D., Webster, N. R., Du, J., & James, J. D. (2022). Cultural Cues in NBA Jersey Designs: Examining the Role of Acculturation and Psychological Connection in Consumer Purchase Decisions. International Journal of Sport Management, 23, 292-316.

Manoli, A. E., Anagnostopoulos, C., Ahonen, A., Bolton, N., Brown, C., Byers, T., Cockayne, D., Cooper, I., Du, J., Geurin, A., Hayday, E. J., Hayton, J. W., Jenkin, C., Kenyon, J. A., Kirby, S., Kitchin, P., Kohe, G. Z., Kokolakakis, T., Leng, H. K., & Ludvigsen, J. A. L. (2022). Editorial: Managing sport and leisure in the era of Covid-19. Managing Sport & Leisure, 27, 1-6. doi:https://doi.org/10.1080/23750472.2022.2035963

Kim, A. C. H., Du, J., & Eime, R. (2022). Editorial: Sport and Psychosocial Health/Wellbeing after the COVID-19 Lockdown. Frontiers in Sports and Active Living. doi:https://doi.org/10.3389/fspor.2022.902973

Hyun, M., Jee, F. W., Wegner, C., Jordan, J. S., Du, J., & Oh, T. (2022). Self-serving Bias in Performance Goal Achievement Appraisals: Evidence from Long-Distance Runners. Frontiers in Psychology, 32. doi:https://doi.org/10.3389/fpsyg.2022.762436

Dai, S., Newman, J. I., Xue, H., & Du, J. (2022). The Dancefloor is Now Open: A Dispositional Analysis of the Glocalisation and Sportification of Chinese DanceSport. International Review for the Sociology of Sport, 57, 575-596. doi:https://doi.org/10.1177/10126902211043993

Su, Y., Du, J., Biscaia, R., & Inoue, Y. (2022). We Are in This Together: Sport Brand Involvement and Fans' Well-being. European Sport Management Quarterly, 22, 92-119. doi:https://doi.org/10.1080/16184742.2021.1978519

Floyd, C., Gulavani, S., Du, J., Kim, A. C. H., & Pappas, J. (2021). A Tale of Two Cities: COVID-19 and Student-Athletes' Emotional Well-Being using Natural Language Processing. Frontiers in Sports and Active Living, 16. doi:https://doi.org/10.3389/fspor.2021.710289

Araque, A., Davis, B., Du, J., Corona, Y., Crown, B., & Doll, T. (2021). Opening a New Door: Constructing the Value of Winning Index for the National Basketball Association. International Journal of Business in Sports, Tourism, & Hospitality Management, 38. doi:https://www.gaics.org/userdata/upload/file/JBSM_V2N1_02.pdf

Du, J., Floyd, C., Kim, A. C. H., Baker, B. J., Sato, M., James, J. D., & Funk, D. C. (2021). To Be or Not to Be: Negotiating Leisure Constraints with Technology and Data Analytics amid the COVID-19 Pandemic. Leisure Studies, 40, 561-574. doi:https://doi.org/10.1080/02614367.2020.1862284

Du, J., McLeod, C. M., & James, J. D. (2020). Brand Environments and The Emergence and Change of Awareness for New Sports Teams: A Two-wave Examination. Sport Marketing Quarterly, 29(1), 18-32.

Du, J., Kennedy, H., James, J. D., & Funk, D. C. (2020). Leveraging Event Participation Benefits Beyond the Running Course: Deciphering the Motivational Basis of Event Satisfaction. Journal of Sport Management, 34(5), 435-446.

Sato, M., Du, J., Inoue, Y., Funk, D. C., & France, W. (2020). Older Adults' Physical Activity and Health Care Costs, 2003-2014. American Journal of Preventive Medicine, 58(5), E141-E148.

Baker, B. J., Du, J., Sato, M., & Funk, D. C. (2020). Rethinking segmentation within the psychological continuum model using Bayesian analysis. Sport Management Review, 23(4), 37.

Davidson, N., Du, J., & Giardina, M. D. (2020). Through the Perilous Fight: A Case Analysis of Professional Wrestling During the COVID-19 Pandemic. International Journal of Sport Communication, 13(3), 465-473.

Sato, M., Inoue, Y., Du, J., & Funk, D. C. (2019). Access to parks and recreational facilities, physical activity, and health care costs for older adults: Evidence from U.S. counties. Journal of Leisure Research, 50(3), 220-238.

Xue, H., Newman, J. I., & Du, J. (2019). Narratives, identity and community in esports. Leisure Studies, 38(6), 845-861.

Baker, B., Zhou, X., Pizzo, A., Du, J., & Funk, D. (2017). Collaborative self-study: Lessons from a study of wearable fitness technology and physical activity. Sport Management Review, 20(1), 114-127.

Alexandris, K., Du, J., Funk, D., & Theodorakis, N. (2017). Leisure constraints and the psychological continuum model: a study among recreational mountain skiers. Leisure Studies, 36(5), 670-683.

Inoue, Y., Sato, M., Filo, K., Du, J., & Funk, D. (2017). Sport Spectatorship and Life Satisfaction: A Multi-Country Investigation. Journal of Sport Management, 31(4), 419-432.

Zhang, J., Du, J., Wang, J., & Zhang, Y. (2016). Critical Issues in the Theory Building and Testing of Sport Management: Design, Measurement, and Analyses in Sport Management Studies: A Tutorial Series. Journal of Shanghai University of Sport, 40, 4-11.

Sato, M., Du, J., & Inoue, Y. (2016). Rate of Physical Activity and Community Health: Evidence from U.S. Counties. Journal of Physical Activity and Health, 13(6), 640-648.

Kunkel, T., Doyle, J., Funk, D., Du, J., & McDonald, H. (2016). The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time. Journal of Sport Management, 30(2), 117-134.

Kostas, A., Du, J., & Funk, D. (2016). The influence of sport activity personality on the stage-based development of attitude formation among recreational mountain skiers. Managing Sport and Leisure, 21(4), 218-238.

Du, J., Jordan, J. S., & Funk, D. C. (2015). Managing Mass Sport Participation: Adding a Physical-Based Performance Perspective to Remodel Antecedents and Consequences of Event Satisfaction. Journal of Sport Management, 29(6), 688-704.

Refereed Book Chapters

Du, J., Pifer, N. D., & Gulavani, S. S. (2024). Harnessing the Power of Machine Learning in Sport Consumer Behavior Research. In Ho Keat Leng, Nanyang Technological University, Singapore, & James, J. Zhang, University of Georgia, USA (Eds.), Sports Marketing and Sponsorship: Global Perspectives and Emerging Trends (pp. 24). Routledge. 

Zhang, J., Du, J., & Wang, J. (2017). Comparative Analyses. In James J. Zhang, Haiyan, Huang, & John, Nauright (Eds.), Sport Business in Leading Economies (pp. 461-513). Emerald Publishing Limited. Retrieved from http://books.emeraldinsight.com/page/detail/Sport-Business-in-Leading-Economies/?k=9781787435643

Refereed Encyclopedia Entries

Du, J. (in press). Transdisciplinary Research for Sport Management. In Paul M. Pedersen (Ed.), Encyclopedia of Sport Management (2nd ed.). Edward Elgar Publishing. 

Du, J. (in press). Health and Wellbeing Assessment in Sport. In Vassil Girginov, Yuhei Inoue (Ed.), Routledge Encyclopedia of Sport Studies. Routledge. 

Nonrefereed Reports

McLeod, C., & Du, J. (2017). Atlanta United Football Club: Market Penetration Analysis (Industry Report). AMB Sports + Entertainment. 

Presentations

Invited Papers at Symposia

Watanabe, N., & Du, J. (presented 2018). Quantitative Data Analytics in Sport Management Research. In Bob Heere (Chair), The 3rd Southern Sport Management Symposium for Doctoral Students. Symposium conducted at the meeting of University of South Carolina, Columbia, South Carolina, USA. (Regional)

Refereed Papers at Conferences

Jeong, Y., Kim, A. C. H., Du, J., & Xue, H. (submitted). From Encumbrance to Enthusiasm: Profiles of Sport Commitment and Mental Health among non-student-athletes at US Universities. Paper submitted for presentation.

Du, J., Kim, A. C. H., & Andrew, D. P. S. (accepted). Capacity of Local Adult Sport Leagues for the Longitudinal Development of Hedonic and Eudaimonic Well-being: A Bayesian Latent Growth Curve Approach. Paper to be presented at NASSM 2024 Conference, NASSM, Minneapolis, MN. (International)

Wang, J., James, J. D., & Du, J. (accepted). Logical Telling or Sentiment Evoking: Comparing Sport Consumers' Reactions to Different Message Appeal Strategies. Paper to be presented at NASSM 2024 Conference, NASSM, Minneapolis, MN. (International)

Gulavani, S. S., Du, J., Kim, A. C. H., & James, J. D. (accepted). Re-operationalizing the Psychological Continuum Model Framework: A Machine Learning Analysis. Paper to be presented at NASSM 2024 Conference, NASSM, Minneapolis, MN. (International)

Yim, H., Oh, S., Kim, A. C. H., & Du, J. (accepted). Sense of Community in Sport and Happiness: A Mediating Role of Social Well-being. Paper to be presented at NASSM 2024 Conference, NASSM, Minneapolis, MN. (International)

Oh, S., Yim, H., Jeong, Y., Kim, A. C. H., Du, J., & Andrew, D. P. S. (accepted). Social outcomes of sport participation among adults with Autism Spectrum Disorder (ASD): A systematic review. Paper to be presented at NASSM 2024 Conference, NASSM, Minneapolis, MN. (International)

Williamson-Gourley, M., Xue, H., Du, J., & Newman, J. I. (presented 2023). Bourgeois or Citoyen? A Machine Learning Approach to the Political Role of Professional Sport Leagues and Athlete Activism. Paper presented at NASSM 2023 Conference, NASSM, Montréal, Canada. (International)

Floyd, C., Gulavani, S., Du, J., & James, J. D. (presented 2023). Deconstructing the Sickos: Exploring the Meaning of A Niche Sport Fandom. Paper presented at SMA 2023 Conference, Sport Marketing Association, Tampa, FL. (National)

Du, J., Sato, M., Funk, D. C., & Gupta, K. (presented 2023). Examining the Capacity of Gamified Connected Fitness Technologies for Active Leisure Participation. Paper presented at NASSM 2023 Conference, NASSM, Montréal, Canada. (International)

Dai, S., Gulavani, S., Du, J., & Newman, J. I. (presented 2023). Examining the Impact of Sport Brand Gender Personality on Symbolic Consumption of Sport Products. Paper presented at NASSM 2023 Conference, NASSM, Montréal, Canada. (International)

Du, J., Kim, A. C. H., James, J. D., & Andrew, D. P. S. (presented 2023). Measuring the Ripple Effect of Stadium Atmosphere in Emotional Contagion and Fan Engagement in Social Media using Deep Learning. Paper presented at SMA 2023 Conference, Sport Marketing Association, Tampa, FL. (National)

Yim, H., Oh, S., Jeong, Y., Kim, A. C. H., Du, J., & James, J. D. (presented 2023). Public Health Organizations' Twitter Use for Promoting Sport Engagement. Paper presented at SMA 2023 Conference, Sport Marketing Association, Tampa, FL. (National)

Gulavani, S., Du, J., Kim, A. C. H., & James, J. D. (presented 2023). Re-conceptualizing Sport Involvement: An Empirical Analysis. Paper presented at SMA 2023 Conference, Sport Marketing Association, Tampa, FL. (National)

Inoue, Y., Sato, M., Swanson, S., Lock, D., Du, J., & Funk, D. C. (presented 2023). Social Wellbeing during Crisis: A Consumer Identification Perspective. Paper presented at EASM 2023 Conference, EASM. (International)

Mainer, M., Xue, H., & Du, J. (presented 2023). Sportswashing and Social Media: The Case of the 2022 Qatar World Cup. Paper presented at NASSM 2023 Conference, NASSM. (International)

Tweedie, J. W., Webster, N., Du, J., & James, J. D. (presented 2023). Strategic Outcomes of Sport Team Corporate Social Responsibility in the Community. Paper presented at SMA 2023 Conference, Sport Marketing Association, Tampa, FL. (National)

Wang, J., Raffin, T., Du, J., & James, J. D. (presented 2023). Will the Game Situation Matter? An Examination of the Effectiveness of Live Sports TV Commercials. Paper presented at SMA 2023 Conference, Sport Marketing Association, Tampa, FL. (National)

Chen, R., Xu, Y., Du, J., Newman, J. I., & James, J. D. (presented 2022). A double-edged sword: An empirical analysis of Video Assistant Referee (VAR) on viewer experience. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Floyd, C., Gulavani, S. S., Henry, T., Du, J., & James, J. D. (presented 2022). A Netnographic Study of Gender Disparity in the NIL Era Using Machine Learning. Paper presented at 2022 Sport Marketing Association Conference, SMA, Charlotte, NC. (National)

Kim, A., Du, J., & Andrew, D. (presented 2022). A retrospective study on social media usage, physical activity, and mental health during the COVID-19 lockdown: US adult age groups. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Gulavani, S. S., Du, J., & James, J. D. (presented 2022). Deciphering the Dynamic Nature of Human Brands in Sport: Evidence from a Natural Experiment. Paper presented at 2022 Sport Marketing Association Conference, SMA, Charlotte, NC. (National)

Popp, N., Du, J., Shapiro, S., Simmons, J., & Nichols, E. (presented 2022). Does Social Media Engagement Drive Ticket Sales? Paper presented at NASSM 2022 Conference, NASSM, Atlanta, GA. (International)

Henry, T., Skenian, C., Kim, A., & Du, J. (presented 2022). Exploring Motivations and Psychological Outcomes in Backpacking: A Systematic Review. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Xu, Y., Du, J., Kim, A. C. H., & James, J. D. (presented 2022). Exploring the Audiovisual Effects on Sport Viewer Satisfaction: The Moderating Role of Psychological Connection. Paper presented at 2022 Sport Marketing Association Conference, SMA, Charlotte, NC. (National)

Wang, J., Raffin, T., Ale, C., Du, J., & James, J. D. (presented 2022). Predictably Rational or Unpredictably Emotional: Investigating Fans' Response to March Madness TV Commercials. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Gulavani, S., Henry, T., Floyd, C., Du, J., & Pifer, Nathan (David). (presented 2022). Putting athletes first: An empirical examination of the psychological well-being of college student-athletes in response to NIL. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Su, Y., Baker, B., & Du, J. (presented 2022). Social Media Analytics in Sport Marketing Research: Status, Challenges, and Methodological Reporting Guidance. Paper presented at 2022 Sport Marketing Association Conference, SMA, Charlotte, NC. (National)

Yim, H., Kim, A., Du, J., & James, J. D. (presented 2022). Sport Participation, Acculturative Stress, and Depressive Symptoms among International College Students in the United States. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Xu, Y., Du, J., & James, J. D. (presented 2022). The Myth behind Delightful Grind: Deciphering the Meaning of Involvement and Membership at a Collegiate Rowing Club. Paper presented at the meeting of NASSM, Atlanta, GA. (International)

Henry, T. E., Du, J., & Kim, A. C. H. (presented 2022). Understanding Risk Taking Behaviors in High Altitude Mountaineering Activities: A Well-Being Approach. Paper presented at 2022 Sport Marketing Association Conference, SMA, Charlotte, NC. (National)

Gulavani, S., Floyd, C., Yang, X., & Du, J. (presented 2021). Examining Conspicuous Consumption in eSports through the Lens of Emotional Sentiments. Paper presented at Sport Marketing Association, SMA, Las Vegas, NV, USA. (International)

Xu, Y., Gulavani, S., Floyd, C., Du, J., & James, Jeffrey, D. (presented 2021). Eyesore or Not? Examining Mediated Sport Viewership in the Absence of a Live Audience in the Wake of the COVID Pandemic. Paper presented at Sport Marketing Association, SMA, Las Vegas, NV, USA. (International)

Jee, F., Du, J., & Hyun, M. (presented 2021). Game of Luck or Skill? The Cognitive Effect of Gambler's Luck versus Skill Disposition on Sport Betting Decisions. Paper presented at Sport Marketing Association, SMA, Las Vegas, NV, USA. (International)

Su, Y., Du, J., & Baker, B. (presented 2021). Resumption of sport consumption after COVID-induced disruption. Paper presented at the meeting of The American Marketing Association. (International)

Yazawa, D., Lee, J., Du, J., & James, J. D. (presented 2021). The Effects of Sensory Experience on Brand Loyalty: Attitudinal and Behavioral Consequences and Role of Involvement. Paper presented at Sport Marketing Association, SMA, Las Vegas, NV, USA. (National)

Du, J., McLeod, C. M., Baker, B. J., Gulavani, S., & James, J. D. (presented 2020). Churn Management for Season Ticket Holders using Machine Learning. Paper presented at 2020 SMAANZ Conference, The Sport Management Association of Australia and New Zealand. (International)

Su, Y., Du, J., Biscaia, R., & Inoue, Y. (presented 2020). Sport brand involvement and fans' psychological well-being. Paper presented at NASSM 2021 Conference, NASSM, Virtual. (National)

Kim, A. C. H., Du, J., & James, J. D. (presented 2020). To Live a Better Life: A Sense of Community and Psychological Well-being in the USTA Community Tennis Programs. Paper presented at North American Society for Sport Management, NASSM. (National)

Xu, Y., & Du, J. (presented 2019). Deciphering Unintentional Signaling Effects in Spectator Sport Viewership. Paper presented at 2019 SMA Annual Conference, Sport Marketing Association. (National)

Xu, Y., & Du, J. (presented 2019). Inside the Mind of Euphoric Experience: An Empirical Investigation of Physical Performance, Psychological Connection, and Event Satisfaction in the Context of Recreational Boating Competitions. Paper presented at The NASSM 2019 Annual Conference, The North American Society for Sport Management, New Orleans, Louisiana, the United States. (National)

Du, J., Gulavani, S., & James, J. D. (presented 2019). Managing Churn Rate for Professional Sport Teams: An Empirical Analysis. Paper presented at 2019 SMA Annual Conference, Sport Marketing Association, Chicago, IL, USA. (National)

Webster, N., Yazawa, D., Du, J., James, J. D., & Chapa, S. (presented 2019). NBA Jersey Design: Examining the Role of Cultural Cues in Sport Apparel Purchase Decisions. Paper presented at 2019 SMA Annual Conference, Sport Marketing Association, Chicago, IL, USA. (National)

Sato, M., Du, J., Inoue, Y., & Funk, D. C. (presented 2019). Older Adults' Leisure-Time Physical Activity and Healthcare Costs: A 12-year Analysis. Paper presented at The NASSM 2019 Conference, North American Society for Sport Management, New Orleans, Louisiana, the United States. (National)

Kota, R., Du, J., & James, J. D. (presented 2019). Sport for All: Building an Integrative Model of Sport Consumption among Ethnic Minority Groups through the Lens of Acculturation. Paper presented at 2019 SMA Annual Conference, Sport Marketing Association, Chicago, IL, USA. (National)

Du, J., Kennedy, H., Funk, D. C., & James, J. D. (presented 2019). When Sport Participants Meet Service Touchpoints: A Blessing or a Curse? Paper presented at The NASSM 2019 Annual Conference, The North American Society for Sport Management, New Orleans, Louisiana, the United States. (National)

Kota, R., Du, J., James, J. D., Kennedy, H., & Funk, D. C. (presented 2018). Advancing the Psychological Continuum Model: Dealing with risk and misclassification. Paper presented at the NASSM 2018 Annual Conference, The North American Society for Sport Management, Halifax, Nova Scotia, Canada. (International)

Xue, H., Du, J., Yang, X., & Newman, J. I. (presented 2018). Narratives, Meaning-making, and Community Identity in E-sports. Paper presented at 2018 North American Society for the Sociology of Sport Annual Conference, North American Society for the Sociology of Sport, Vancouver, BC, Canada. (International)

Du, J., McLeod, C., & James, J. D. (presented 2018). The Emergence and Change in Brand Awareness for a New Sports Team: An Industry Partnered Study. Paper presented at 2018 SMA Annual Conference, The North American Society for Sport Management, Dallas, the United States. (National)

Sato, M., Du, J., & Inoue, Y. (presented 2017). Healthcare costs associated with physical activity: Evidence from U.S. counties. Paper presented at 2017 NRPA Annual Conference, NRPA, New Orleans, LA. (National)

Du, J., Inoue, Y., Sato, M., Filo, K., & Funk, D. (presented 2017). Sport spectatorship and life satisfaction: a multi-city investigation. Paper presented at 2017 NASSM Conference, NASSM, Denver, Colorado, USA. (National)

Kota, R., & Du, J. (presented 2017). The Role of Ethnicity in Examining the Relationship between Sport Involvement and Consumption Behaviors: From an Acculturation Perspective. Paper presented at 2017 SMA Annual Conference, SMA, Boston, MA, USA. (National)

Du, J., Baker, B., James, J., & Funk, D. (presented 2017). Utilizing a Bayesian Approach within the Psychological Continuum Model. Paper presented at 2017 NASSM Conference, NASSM, Denver, Colorado, USA. (National)

Du, J., & Funk, D. C. (presented 2016). Creating an Optimal Running Event Experience through the Lens of Course Design. Paper presented at 2016 Sport Marketing Association (SMA) Conference, SMA, Indianapolis, IN, US. (National)

Du, J., & Sato, M. (presented 2016). Physically Active Leisure and Community Health: Evidence from U.S. Counties. Paper presented at North American Society for Sport Management (NASSM), NASSM, Orlando, Florida, US. (National)

Du, J., & Funk, D. C. (presented 2015). An Empirical Examination of Participatory Sport Event Motives. Paper presented at 2015 North American Society for Sport Management (NASSM), North American Society for Sport Management (NASSM), Ottawa, Ontario, Canada. (National)

Du, J., & Rice, J. (presented 2015). Bridging the Academic-Practice Divide: Developing and Validating a Participatory Sport Brand Association Scale. Paper presented at 2015 Sport Marketing Association (SMA) Conference, Sport Marketing Association (SMA), Atlanta, Georgia. (National)

Du, J., Inoue, Y., Berg, B., Bowers, M., Chelladurai, P., Kihl, L., Sato, M., & Warner, S. (presented 2015). Management of Sport for Public Health: Defining the Field. Paper presented at 2015 North American Society for Sport Management (NASSM) Conference, North American Society for Sport Management (NASSM), Ottawa, Ontario, Canada. (International)

Du, J., Kunkel, T., Doyle, J., Funk, D., & McDonald, H. (presented 2015). The Strength and Stability of Brand Associations and Their Influence on Team Loyalty Overtime. Paper presented at 2015 Sport Marketing Association (SMA) Conference, Sport Marketing Association (SMA), Atlanta, Georgia, US. (National)

Du, J., Sato, M., Funk, D. C., Jordan, S. J., James, J., & Zhang, J. J. (presented 2014). Construct Measurement and Model Specification in Sport Management Research: A Philosophical and Methodological Discussion on Reflective and Formative Structures. Paper presented at 2014 North American Society for Sport Management (NASSM), North American Society for Sport Management (NASSM), Pittsburgh, Pennsylvania. (National)

Lee, M., Du, J., Doyle, J., & Funk, D. C. (presented 2014). Examining the Role of Team Identification to Predict Team Related Goal-Directed Behaviors. Paper presented at 2014 North American Society for Sport Management (NASSM) Conference, North American Society for Sport Management (NASSM), Pittsburgh, Pennsylvania. (National)

Du, J., Frascella, V., Funk, D. C., & Jordan, J. S. (presented 2013). Developing a Scale to Explore Runners' Motivation to Participate in a Mass Participation Sport Event. Paper presented at North American Society for Sport Management (NASSM) Conference, North American Society for Sport Management (NASSM), Austin, Texas. (National)

Du, J., Funk, D. C., & Jordan, J. S. (presented 2013). Rediscovering Antecedents and Consequences of Event Satisfaction within a MPSE Context. Paper presented at North American Society for Sport Management (NASSM) Conference, North American Society for Sport Management (NASSM), Austin, Texas. (National)

Du, J., Funk, D. C., & Jordan, J. (presented 2013). The Role of Mass Participation Sports Events for Promoting Physical Activity Involvement. Paper presented at The EASM 2013 Annual Conference, The European Association for Sport Management, Istanbul, Turkey. (International)

Du, J., Funk, D. C., & Jordan, J. S. (presented 2012). Exploring Participants' Satisfaction with Event Features at a Mass Participation Sport Events. Paper presented at 2011 North American Society for Sport Management (NASSM) Conference, North American Society for Sport Management (NASSM), Seattle, Washington. (National)

Du, J., & Krotee, M. (presented 2011). Bridge a Cultural Gap: International Sport Collaboration. Paper presented at 2011 North Carolina Alliance for Athletics, Health, Physical Education, Recreation and Dance (NCAAHPERD) Conference, North Carolina Alliance for Athletics, Health, Physical Education, Recreation and Dance (NCAAHPERD), Greensboro, North Carolina. (State)

Nonrefereed Papers at Conferences

Du, J., Wright, J. E. I., Lynn, M., & Therrien, M. (presented 2021, February). The COVID-19 Pandemic and Physical and Mental Health in the United States. Paper presented at Florida Undergraduate Research Conference (FURC) 2021, FSU, Virtual Conference. (State) Retrieved from https://www.floridaundergradresearch.org/furc

Invited Workshops

Du, J., Lee, J., & Lee, M. (2015). A Primer in Longitudinal Analysis using SEM. Workshop delivered at The Fox School of Business, Temple University, Philadelphia, PA. (Local)

Invited Lectures and Readings of Original Work

Du, J. (2019). Measurement Development, Identification, and Validation. Delivered at The Florida State University, Tully, FSU. (Local)

Du, J. (2017). A Primer in Quantitative Research Design. Delivered at The Florida State University, Tully, FSU. (Local)

Contracts and Grants

Contracts and Grants Funded

Henry, T., Gulavani, S. S., Floyd, C., Du, J., & Pifer, Nathan (David). (Nov 2021–Oct 2022). The Impact of the NCAA's New NIL Policy on ACC Student-Athletes' Well-being: An Empirical Analysis of a Natural Experiment using Evidence from Twitter. Funded by ACC-CRIA INNOVATION INITIATIVE. Total award $3,000. 

Du, J. (May 2021–Aug 2021). A Macro-level Analysis of the COVID-19 Pandemic on Active Leisure Participation in the United States. Funded by FSU Council on Research and Creativity. Total award $20,000. 

Du, J. (2021–2022). Enhancing immersive experiential learning with Knowledge Matters. Funded by FSU Information Technology Services. Total award $20,000. 

Xu, Y., Gulavani, S., Floyd, C., Du, J., & James, J. D. (2021–2021). Eyesore or Not? Examining Mediated Sport Viewership in the Absence of a Live Audience in the Wake of the COVID Pandemic. Funded by FSU Provost Faculty Travel Grant. Total award $1,500. 

Floyd, C., Gulavani, S., Du, J., & Pappas, J. (Oct 2020–Sep 2021). A Tale of Two Cities: COVID-19 and Student-Athletes' Psychological Well-Being. Funded by ACC Innovation Initiative Research Grant Program. Total award $2,750. 

Du, J., Sato, M., Kim, A., & Baker, B. (Sep 2020–Aug 2021). Lingering Fog: Demystifying the Heterogeneity Impact of the COVID-19 Pandemic on Active Leisure Participation in the U.S. Using Machine Learning. Funded by Sport Marketing Association Research Grant. Total award $1,000. 

Du, J., Kim, A., Sato, M., Inoue, Y., & Funk, D. C. (May 2020–Aug 2020). A Grim Choice Facing the American Public: A Natural Experiment Testing the Impact of the COVID-19 Pandemic on Mental and Physical Health in the U.S. Funded by The FSU Collaborative Collision Seed Fund COVID-19 Program. (Project ID:  045681). Total award $20,000. 

Du, J. (2019–2021). Calling a Time Out: The Impact of eSports on Mental Health at the Population Level. Funded by The College of Education's Dean's Circle Catalyst Grant. Total award $10,000. 

Du, J., & Xue, H. (2019–2020). Examining the Mental Health Impacts of eSports through the Lens of the Psychological Involvement and Game Design. Funded by Janet B. Parks NASSM Research Grant. Total award $5,000. 

Du, J., McLeod, C., & James, J. D. (2018–2018). The Emergence and Change in Brand Awareness for a New Sports Team: An Industry Partnered Study. Funded by FSU Provost Faculty Travel Grant. Total award $1,000. 

Du, J. (2017–2017). "Sportification" of Technology: A Sport Panacea to Future Public Health. Funded by FSU Council on Research and Creativity. (039877). Total award $20,000. 

Kota, R., Du, J., James, J. D., Kennedy, H., & Funk, D. C. (2017–2017). Advancing the Psychological Continuum Model: Dealing with risk and misclassification. Funded by FSU Provost Faculty Travel Grant. Total award $1,500. 

Du, J. (2016–2016). Creating an Optimal Running Event Experience through the Lens of Course Design. Funded by FSU Provost Travel Grant. Total award $1,000. 

Contracts and Grants Denied

Du, J., & Kim, A. C. H. (2023). Charting a Course into Web 3.0:  Examining How the Metaverse Will Change Student-Athletes' Well-being: Challenges and Opportunities. Submitted to FSU CRC SEED Grant. 

Pifer, N. D., Du, J., Kim, A. C. H., Gulavani, S. S., Floyd, C. S., & Henry, T. E. (May 2022). Analyzing the Effects of NIL Policy and Transfers on Student-Athlete Emotional Wellbeing: A Machine Learning Approach. Submitted to NCAA Innovations in Research and Practice Grant Program. 

Sato, M., Du, J., Weaver, F., & Funk, D. C. (Dec 2020). New Evidence for County-level Associations between Physical Activity. Submitted to The Robert Wood Johnson Foundation (RWJF). 

Sato, M., Du, J., Inoue, Y., & Funk, D. C. (2018). Access to Parks and Recreational Facilities, Physical Activity, and Healthcare Costs: Evidence from U.S. Counties. Submitted to The Robert Wood Johnson Foundation (RWJF). 

In the media

Du, J. (2021). Worked with Mr. Jacob Sanders to create an article Super Bowl Fun Facts – The Big Game By The Numbers (Managing Editor Mr. John S Kiernan.). WalletHub.com. 

Du, J. (2019). Worked with Mr. Joshua Duke creating a blog titled Super Bowl, Super Data: Sports Analytics Change the Game. College of Education, Florida State University. 

James, J. D., Giardina, M., Du, J., & Kota, R. (2018). Worked with Ms. Jennie Kroeger creating a blog titled "Super Bowl LII: A Breakdown of the Big Event". FSU, COE. 

Service

Florida State University

FSU University Service

Reviewer, FSU-CRC-COFRS Program (2022–present).

Dept. Rep, The Faculty Senate (2020–2022).

Faculty Hearing Panel Member, Academic Honor Policy Hearing (2020).

FSU College Service

Committee Member, College of Education Student Life Committee (2022–present).

Faculty Panelist, The College of Education's Diversity, Equity, and Inclusion Committee on International Perspectives in the College of Education (2021).

Committee Member, College Curriculum Committee (2019–2021).

Committee Member, College of Education Faculty Advisory Board (FAB) (2018–2019).

Committee Member, College of Education Student Life Committee (2016–2017).

Committee Member, College of Education Strategic Planning Committee (2016–2017).

FSU Department Service

Affiliated Faculty Member, The Center for Sport, Health, and Equitable Development (SHED) (2021–present).

Member, Dept. Curriculum Committee (2017–present).

Member, Dept. Merit Committee (2017–present).

Member, Student Life Committee (2017–present).

Member, Search Committee for Assistant/Associate Professor in Sport Management (2021–2022).

Member, Search Committee for Assistant Professor in Sports Analytics (2020–2021).

Member, Dept. Promotion & Tenure Committee (2017–2018).

The Profession

Guest Editing for Refereed Journals

Kim, A. C. H., Du, J., & Eime, R. (Eds.). (2022). Sport and Psychosocial Health/Well-being after the COVID-19 Lockdown - Volume II [Special Issue]. Frontiers in Sports and Active Living, II.

Byon, K. K., Du, J., & Pyun, D. Y. (Eds.). (2021). Is the Singularity Near? Causal Inference in Sport Consumer Behavior Research [Special Issue]. Frontiers in Psychology.

Kim, A. C. H., Du, J., & Eime, R. (Eds.). (2020). Sport and Psychosocial Health/Well-being after the COVID-19 Lockdown [Special Issue]. Frontiers in Sports and Active Living.

Editorial Board Membership(s)

Journal of Global Sport Management (2023–present).

Sport Marketing Quarterly (2023–present).

International Journal of Sport Management (2022–present).

International Journal of Sport Marketing and Sponsorship (2021–present).

Journal of Electronic Gaming and Esports (2021–present).

Hellenic Journal of Sports & Recreation Management (2020–present).

Managing Sport and Leisure (2020–present).

Guest Reviewer for Refereed Journals

Journal of Service Research (2024–present).

Psychological Reports (2024–present).

International Journal of Sport Communication (2022–present).

Journal of Aging and Physical Activity (2022–present).

Event Management (2021–present).

Frontiers in Sports and Active Living (2021–present).

Leisure Sciences (2021–present).

Research Quarterly for Exercise and Science (2021–present).

Leisure Studies (2020–present).

Journal of Leisure Research (2019–present).

Measurement in Physical Education and Exercise Science (2019–present).

Sport Management Review (2018–present).

European Sport Management Quarterly (2017–present).

Journal of Sport Management (2017–present).

Journal of Global Sport Management (2021–23).

Sport Marketing Quarterly (2017–23).

Managing Sport and Leisure (2018–20).

International Journal of Sports Marketing and Sponsorship (2016–20).

Reviewer for Textbooks

Sport Consumer Behavior: Marketing Strategies (2018).

Consultation

FSU Seminole Boosters. Working with Dr. Jason Pappas and Ms. Derril Beech, VP of Marketing and Annual Giving, to provide marketing strategies to enhance engagement and promote endowment among members of the Seminole Boosters (2020–present).

Zwift, a massively multiplayer online cycling and running physical training platform that enables users to interact, train and compete in a virtual world. Partnered with Drs. Joshua Newman and Hanhan Xue and Drs. Patrick Merle, Arthur Raney from the College of Communication & Information on a research/consulting project to examine how intrapersonal factors (e.g., motivation, personality, involvement) interact with game-design attributes (social media, training regimen, group dynamics) to enhance user experience using field experiment and machine learning (2020–2021).

Tallahassee Adult Sport Leagues. Worked with Dr. Amy Kim in helping the leagues to assess their impact on participants' wellbeing (2018–2019).

The New York Lizards. Worked with Mr. Susmit Gulavani developing a churn management model based on machine learning random forest model to reduce attrition rate among the season ticket holders (2018–2019).

Atlanta United Football Club. Worked with Dr. Christopher McLeod assessing the extent to which the Atlanta United brand has penetrated the Atlanta metropolitan market and identify strategies to drive further penetration (2017–2018).

Additional Service Not Reported Elsewhere

Du, J. (2021–2024). The Course Advisory Committee. M.Sc. Physical Education and Sport,  Caribbean School of Sport Sciences at University of Technology, Jamaica. 

FSU Sport Management Colloquium: Managing Sport for Health/Well-being

Kim, A., Du, J., & Newman, J. (2020). Worked with Drs. Newman and Kim putting together the second session of the Sport Management Colloquium featuring Drs. Kim, Lower-Hoppe, and Sato. The theme was "Managing Sport for Health and Wellbeing.". 

FSU Sport Management Colloquium: Sport Event for Health and Well-being

Kim, A., Du, J., & Newman, J. I. (2021). Worked with Drs. Newman and Kim organizing the first session of the Sport Management Colloquium featuring Drs. Wicker, Inoue, and Berg. The theme was "Sport Event for Health and Well-being.". 

Service to the Field

Du, J. (2022–2024). Guest reviewer for NASSM abstracts. NASSM. 

Pappas, J., & Du, J. (2021). Worked with Dr. Jason Pappas providing reviews for 2022 WASM Abstracts. World Association for Sport Management. 

Sport Analytics Seminar

Du, J. (2019). Worked with Drs. Jeff James, Ryan Rodenberg, and Amy Kim from the Department of Sport Management, and Dr. Guangzhi Shang from the College of Business co-hosting a Sports Analytics Seminar Presented by Dr. Ovunc Yilmaz from Mendoza College of Business, University of Notre Dame. Marketing Department and the Department of Sport Management, Florida State University.