Yu Kyoum Kim, Ph.D.

1034 Tully Gym
Phone: (850) 644-7174
Fax: (850) 644-0975
E-mail: ykim6@fsu.edu
CV (.pdf)

Higher Education:

UNIVERSITY OF FLORIDA, Gainesville, Florida
Doctor of Philosophy, August, 2008
Major: Sport Management
Cognate Area: Marketing
Dissertation: A Relationship Framework in Sport Management: How Relationship Quality Affects Sport Consumption Behaviors.

SEOUL NATIONAL UNIVERSITY
Masters of Science in Exercise and Sport Science Seoul, Korea, February, 2004
Major: Sport Management
Thesis: The effect of perceived spectator sport product quality on spectator satisfaction according to sport loyalty of the spectators.

SEOUL NATIONAL UNIVERSITY
Bachelor of Arts in Education Seoul, Korea, February, 1998
Major: Physical Education

Research Interests:

The goal of my research is to improve both the quantity and quality of the understanding of sport consumer behavior and to build a bridge between academia and the sport industry. I examine how constraints, motives, and identification influence various behavioral aspects of sport consumption such as media and merchandise consumption and event attendance. In addition, I am interested in development and application of statistical methods for sport management research.

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				Yu Kyoum Kim, Ph.D. 1034 Tully Gym Phone: (850) 644-7174 Fax: (850) 644-0975 E-mail: ykim6@fsu.edu CV (.pdf) Higher Education: UNIVERSITY OF FLORIDA, Gainesville, Florida Doctor of Philosophy, August, 2008 Major: Sport Management Cognate Area: Marketing Dissertation: A Relationship Framework in Sport Management: How Relationship Quality Affects Sport Consumption Behaviors. SEOUL NATIONAL UNIVERSITY Masters of Science in Exercise and Sport Science Seoul, Korea, February, 2004 Major: Sport Management Thesis: The effect of perceived spectator sport product quality on spectator satisfaction according to sport loyalty of the spectators. SEOUL NATIONAL UNIVERSITY Bachelor of Arts in Education Seoul, Korea, February, 1998 Major: Physical Education Research Interests: The goal of my research is to improve both the quantity and quality of the understanding of sport consumer behavior and to build a bridge between academia and the sport industry. I examine how constraints, motives, and identification influence various behavioral aspects of sport consumption such as media and merchandise consumption and event attendance. In addition, I am interested in development and application of statistical methods for sport management research. Back to Faculty