Graduate Certificate in
Event Management

2008 Courses Offered

 

Looking for advanced education in event management? Then consider enrolling in one or both of the online graduate courses being offered this fall.

 

LEI 5316 Event Management Planning – Instructor: Rosemary Prince

The course focuses on the managerial aspects of event operations such as assessment, infrastructure, safe operations, staging and production, food and beverage operations, vendors and volunteers.

Registration Information:
LEI 5316 - Event Planning Management
Online Main Campus: LEI 5317 Section 01, Ref # 07061
Leon/Gadsden/Wakulla Counties DL: LEI 5317 Section 03, Ref # 07063
At Large/Online: LEI 5317 Section 02, Ref # 07062
Bay County DL: LEI 5317 Section 04, Ref # 07064

Through this course you will learn to:

1. Create a Production Book of on-site operations which accurately evaluates all event activities, includes all reports, collects and archives all documents, records, physical evidence and historical information regarding a specific community event.

2. Explain the economic, social, cultural and political value of various events.

3. Distinguish between the interdependence of event elements to forecast potential gaps and discrepancies in an event plan.

4. Describe the elements of efficient and effective site selection, inspection and plan development including evaluation of site suitability, compliance with local, state and federal laws and regulations in relation to the goals and objectives of the event.

5. Design a customer service plan to include promotional materials, registration, guest relations, VIP services and protocol requirements.

6. Assess and determine required infrastructure for events including transportation services, parking needs, compliance with municipal ordinances, waste control, utility needs, labor force and event compliance with labor union jurisdictions and regulations.

7. Assess and determine safe operation requirements including communication systems, safety and health requirements, and security, medical and emergency services to integrate in event planning.

8. Identify and integrate elements needed to develop a theme for an event including incorporating the message, décor items, staging, equipment and visual items to create and enhance the experience for the participant.
   

9. Determine the appropriate fundamental elements of event production including equipment, sound services, illumination and multimedia production.

10. Design and develop the structure of an event to enhance the purpose and theme of the experience including determining and booking entertainment, products and services, integrating the logistics, monitoring the performance delivery and evaluation.

11. Evaluate and determine the needs of specific events and specific venues in terms of available resources, sequencing, efficiency, planning, contingency plans and insurance.

12. Determine the appropriate event food and beverage operations through identifying the needs, determining and procuring the providers, products and services required, coordinating the service style, sites and schedule and complying with licensing, health and safety regulations.

13. Explain the elements needed to create and deliver appropriate memorable experiences for patrons through the use of mementos, awards, contests, prizes, souvenirs.

14. Determine the need and purpose for companion programs, trips, activities, spouse and child care in conjunction with the main event, as applicable.

15. Describe the skills needed and techniques used to manage vendors and volunteers including identifying, soliciting and selecting appropriate vendors and recruitment, selection and training of volunteers.

16. Explain the importance of managing information for historical purposes
    

LEI 5317 Event Management Issues in Ethics and Risk Management -Instructor: Kerry McElroy

Registration Information:
LEI 5317 - Event Management Issues in Ethics and Risk Management
Online Main Campus: LEI 5317 Section 01, Ref # 07058
Leon/Gadsden/Wakulla Counties DL: LEI 5317 Section 03, Ref # 07063
At Large/Online: LEI 5317 Section 02, Ref # 07062
Bay County DL: LEI 5317 Section 04, Ref # 07060

The course will focus on issues and considerations in event planning ethics, risk management and safety.

Through this course you will learn to:

1. Develop an ethics policy statement for a community event management company, organization or unit of government that specifically incorporates acceptable practices for business ethics in event management.

2. Critically evaluate the existing risk management plan of a community provider.

3. Develop a risk management plan which reduces the risk exposure of said existing community provider, incorporating the techniques described in this course.

4. Describe acceptable practices for business ethics including the costs of doing business, fair competition, and maintaining ethical boundaries as related to event planning in various venues.

5. Describe appropriate practices for business etiquette regarding entertaining and interacting in a variety of situations related to event planning in various venues and with diverse cultures.

6. Prepare a plan for management of event risks including alcohol, crowd control, emergencies, for various events and venues.

7. Design a plan to manage risks associated with outdoor events including stage safety pyrotechnics, parades, animals, children, water, and demonstrations.