Proper Use of the Sesquicentennial Logo

The oldest continuous site of higher education in the state of Florida is the site where the Westcott building -- with its accompanying plaza and fountain -- stands today. As the official entrance to The Florida State University, this handsome Collegiate Gothic structure has become the hallmark of this institution. It is therefore most appropriate that the Westcott building be highlighted for the celebration honoring Florida State University's 150 years as an institution of higher learning.

The sesquicentennial logo should be used by all campus units in accordance with the guidelines presented below. Your cooperation is greatly appreciated as the clear and consistent use of the sesquicentennial logo will help present a unified message to both internal and external audiences throughout the sesquicentennial year.

If you have any questions or special requests, please do not hesitate to contact the Sesquicentennial Office at 644-0150 or fsu150@mailer.fsu.edu.

· Timeframe: The sesquicentennial logo should be included on all university printed and electronic materials for the 2000-2001 academic year, as well as the fall semester of 2001. If you have any questions, please call Carmen Braswell, Sesquicentennial Coordinator, at 644-7564.
· Uses:
    Internal Uses - The sesquicentennial logo should be used by university offices and departments for internal use on Florida State University publications and web pages. Use on commercial items such as t-shirts, bags, pens, notebooks, etc. must be approved by the Office of University Trademark Licensing. The purpose of the sesquicentennial logo is to provide a cohesive look to materials produced by FSU during the sesquicentennial year. This logo is not designed to supersede other campus logos or identities. The Sesquicentennial Office will be happy to assist campus offices with questions and special requests. Sesquicentennial templates and examples of ways to incorporate the logo will be distributed to campus departments by May 31.
    Commercial - Written permission from the FSU Office of University Trademark Licensing must be received before vendors may produce any item using the sesquicentennial logo or other FSU logo or mark.
· Colors: The sesquicentennial logo may be used with only black ink or with black ink and garnet PMS 187 as shown. The logo may not be used with any other color ink.
· Size: The logo may be reproduced in any size provided it is still clear and legible. "Florida State University" must be distinct and easy to read.
· Flexibility: The logo must be used in its entirety. No part of the design may be omitted or used separately. Original artwork should be used in all cases, from either hard-copy or electronic format. Misuse of the logo may require recall of all materials produced.